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This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (August 2010) This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (November 2008) Kenneth Roman, born September 6, 1930 Boston, Massachusetts, is a former CEO of Ogilvy & Mather Worldwide,[1] the advertising agency founded by David Ogilvy. He joined the firm in 1963 and served as Chairman from 1985 to 1989. After 26 years with the firm, he joined American Express in a senior communications role before becoming a consultant, board director and author. He graduated from Dartmouth College in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper. He is the co-author of two successful business books – How to Advertise (ISBN 0312318596) and Writing That Works (ISBN 0060956437). His most recent book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising was published by Palgrave Macmillan on January 6, 2009.[2] He lives in New York with his wife. Bibliography 2009 – The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising[2] 2003 – How to Advertise, Third Edition 2002 – Writing That Works, Third Edition 1997 – How to Advertise, Second Edition 1992 – Writing That Works, Second Edition 1992 – The New How to Advertise, with Jane Maas 1981 – Writing That Works, with Joel Raphaelson 1977 – How to Advertise, with Jane Maas References ^ "Author: Keneth Roman". Macmillan. http://us.macmillan.com/author/kennethroman. Retrieved 2008-11-25.  ^ a b "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising". Macmillan. http://us.macmillan.com/thekingofmadisonavenue. Retrieved 2008-11-25.  External links www.kennethroman.com Persondata Name Roman, Ken Alternative names Short description Date of birth Place of birth Date of death Place of death